Design: Daria Lednova
Location: Russia
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Sorry Wine (or Извинишко in Russian) is a creative concept designed to make an apology a little bit easier. Each bottle goes with a sticker pack – one for white wine and another for red. Funny and simple apologetic phrases on stickers along with their bright colours help break the ice and finally say “I’m sorry”. There’s also a black and white illustration on the bottle lable created epecially for Sorry Wine. If you look closer, you’ll notice all sorts of angry faces – that’s how people may look when they’re quarrelling. Just take the stickers, glue them on top and forget all about that stupid fight!

What’s Unique?

  • a unique illustration designed especially for this concept
  • sticker packs with phrases – with them the wine is not just a fancy bottle, it can speak and helps say important words for the person who wants to apologize