Vicco Ayurvedic Medicine

Janhavi Joshi


Vicco Ayurvedic Medicine has a range of all-natural, organic products made from real ingredients. Though this is a conceptual project, it is based on an existing brand with the same attributes.

Ayurveda is an ancient Indian medicinal practice that is based on natural and herbal remedies. The packaging and Logo both attempt to maintain the brand’s Indian roots while giving it a fresh and modern look & feel. The traditional Ayurvedic stone pestle is used in the Logo and the Visual Language is based on the fundamental principle of Ayurveda – ‘The Doshas’ based on natural elements.