Care/of is a startup originally beginning as a vitamin company that provides its customers with unique vitamin regimnes according to their specific needs/goals. Since then, Care/of has expanded its availability into Target. Prime Studio designed the structural packaging for Care/of’s new line of base multivitamins and suppliments for Target retail shelves. The versitile wayfinding design of each bottle enables them to nest along side another for a regimented storage style or stand alone.