Debbie’s India, (formerly Sugar Rush) was a ten year old brand helmed by a passionate chef and popularized by even more passionate loyalists. They approached Stratedgy in 2018 for a refreshed brand name, identity system and packaging design solution.
This brand association took Stratedgy on a whimsical journey through all things sweet!
The chef behind Debbie’s, Mallika, embodies passion and is immersively engulfed in her craft.
Stratedgy literally translated these qualities to the brand language.
Travel has been a big inspiration for this Master Chef, and through her brand, her experiences from different cities were brought to life.
SWEET WITH A SIDE OF WHIMSY!
The desserts from Debbie’s Kitchen are truly incredible. It’s almost as if one is diving in oodles of goodness.
The Stratedgy team recreated their taste experience in a series of illustrations for the packaging design and supporting brand language.
They let their imagination take wings and thought…
What if there was a shower of confetti over creamy sand dunes?
How would it be if one could cycle through chocolate drizzled valleys?
Where the clouds are cotton candy, and cookies double up as parachutes…
Stratedgy took the plunge with Debbie’s whimsy to create an experiential packaging experience.