Gin, from its beginnings, was about travel and the trade routes that made its creation possible. The Trade Route Collection by The Gin Foundry follows these ancient waterways to source the best botanicals and spices used to craft their distinctive gins. The packaging needed to be exotic and evocative, capturing the exotic trade routes, while remaining flexible enough to customize each regionally inspired gin.
CF Napa designed the custom bottle to evoke old apothecary bottles and medicinal gins. The label, inspired by historic maps and period typography, also incorporates etchings of the mythical creatures often depicted on maps of the legendary trade routes. A Mediterranean blue and a sea monster illustration were chosen for the Europa Gin, while the Far East Gin received a pale red and a dragon. The result was a beautifully layered and richly textured label, with embossing and foil over stamping.