Hlousek. The Journey of Wine


The Journey of Wine

Our latest label design has a special story, just like the winery it represents. A humble, elegant and well-crafted design introduces this one man show from the picturesque Moravian village of Čejč.

Petr Hloušek approached Cocoon for help with capturing his own unique style of winemaking on a label – a style with a highly personal, honest and original approach. Wines made his way. Born in the Moravian region where wine runs in people’s veins, he discovered his path the day he first held winemaking tools. Not being satisfied with mere destiny, he decided to relocate to New Zealand where he spent several seasons working hard on vineyards, collecting knowledge and inspiration, and shaping his own vision of how his wines would one day taste. This journey of “small boy meets the big wine world” (using his own words) was the main inspiration for Cocoon’s designers.



Creative Director: Karolina Belohlavkova 

Designer: Kristyna Stastna 

Account Manager: Marketa Nema

Artworker: Robert Specian

Photographer: Jose Sabino Jr. 

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