WC&Co.’s designs for BIC lighter casino series absolutely hit the jackpot. Using contemporary abstraction and a cohesive color palate, these designs bring to life the spirit of gambling and the excitement of the casino environment. Featuring symbols of luck and invigorating gambling phrases, the graphics and copy are strong, striking, and sure to bring in a winning hand. The thrill of gaming is also conveyed through the texture and tactile nature of the design with the central imagery incorporating a golden halo-foil. For the gambler and casino-lover, these lighters are a must have– sure to be a lucky charm.



Chief Creative Officer, Stan Church

Executive Creative Director, John Bruno

Associate Creative Director, Jodi Lubrich

Designer, Brian Casscles