Expanding from a pill to a packet, the Viviscal Hair Therapy and Hair Growth lines followed the trend of versatile supplement forms. The product’s naturally derived formula uses a key ingredient of marine collagen that is revolutionary to this industry which we subtly reference through visuals of marine coral and plant growth. By highlighting this ingredient and its benefits, the Viviscal redesign strengthens the communication hierarchy while leveraging the existing Viviscal brand equity color palette, modernizing the look and feel of the brand.




Stan Church, Chief Creative Officer

John Bruno, Executive Creative Director

Madeline Simon, Senior Designer

Kate Danilova, Illustrator

Church & Dwight