Keep a summer vacation in your back pocket with WC&Co.’s design and illustration for BIC lighter’s summer series. Classic with a modern twist, the imagery is inviting and visually stimulating, playing with graphics from illustration to realism. The various designs each cue a satisfying summer moment; lounging on a pool float, ice cream on a hot day, or snacking on fresh fruits and juicy watermelon. The bright and uplifting color pallet not only allows the lighters to stand out on the shelf but also eases the user experience by increasing findability. Considering both functional and playful aspects in the design, WC&Co. takes a strategic and refreshing approach to BIC’s summer lighter line.




Chief Creative Officer: Stan Church, Executive Creative Director: John Bruno, Associate Creative Director: Jodi Lubrich, Design Director: Diane Luistro