The challenge was the creation of a new series that would reintroduce signature cocktails to young people, in the form of ready-to-drink products.
We decided to create a new brand that would encompass this by using a greeting word like «Hola» and designing each bottle as a visual preview of what’s inside them. This way consumers could easily link their experience with each package.
We chose the ferocious freedom and natural exoticness of a tiger to express the refreshing metamorphosis of one’s spirit the Hola! Espirito RTD cocktail series can offer.