Doña Elena

Product branding and packaging (structural and graphic design) for Doña Elena, the number one olive oil brand in the Philippines.

An elegant shape with a unique character. The long neck, the DE insignia and the olives engraved on the bottle, as well as the curves surrounding and protecting the label, give a prestigious look well deserved by this high quality product. At the same time, its roundness makes it soft and welcoming.

A logo lifting (letterspacing, colors, typography…) has freed Doña Elena; the illustration of Doña Elena had just been updated and getting her slightly out of the frame makes her closer, more welcoming and more active, while keeping her touch of mystery and legend.