El Artesano Moscatel

Magic Mirror Design

Ronda Circunvalación, 188, 12003 Castelló de la Plana, Castelló, España

This is a redesign project over an existing brand and product.

In Spain, we have the sweet Moscatel related with after-meal conversations, family and friends gatherings, and gentlemen of a certain age around a game table having a good afternoon.

The most common bottle model for this product is attached to a classic label, and consumers expect this classicism. But it can be improved, updated, and given more elegance. Objective accomplished!