Nadia Esi (now called Nu Elefa) offers effective, ethical haircare with the highest quality ingredients to help curly hair flourish.
Their main drive is to celebrate and promote naturally curly hair in its many diversities. Plant-based science is used to create products that heal and nourish hair from its roots. The founder, Nadia, was keen on developing a packaging style that is vibrant, fun and nature-focused. The illustrations created for the labels incorporate abstract plant shapes with playful figures and big curly hair. The colours used are a combination of bold and earthy tones to create a contrast between the illustrations and the background. The brand identity and print material are a continuation of the graphic style used on the labels.