Peter Larsen Special

Peter Larsen Special sources coffee from smaller cooperatives. The beans are processed and roasted in Peter Larsen Kaffe’s micro-roastery by master roaster Winston Rose. The foundation for the brand is built on craftsmanship. I designed an identity and an illustrative universe that supports the craftsmanship that is part of the processing. Since the brand consists of a narrow but deep range with many different coffee varieties and roasts, I designed a packaging set up so you can quickly make new labels. The entire setup argues under individual illustrations and color palette which makes it easy for the consumer to navigate around the different variants.