Ahurei Naturals – Skincare

Ahurei Naturals is an evolving collection of skincare products offering familiar, effective clinically tested technology. Ahurei’s First collection is POWER OF 11 which stands for the power of 11 strong ingredients in each product and helps you achieve healthier and brighter skin goals! The brand needed to be fun, approachable yet very Unique. We started with researching the market to understand how the brand should exist to stand out and then moved to build their Brand strategy.

The name Ahurei was decided because it means Unique and to communicate the brand’s philosophy. We selected colors that are bright and contrasting that represent the brand’s emotion. Acne or for that matter skincare is complicated and can be intimidating. So, Ahurei needed to be an educational brand that tells you the correct way to deal with acne and skincare not just medically but also mentally. We created brand patterns, product taglines, and Gift-boxes that communicate the brand values while keeping them aligned with the visual language. The Packaging had to represent the brand by looking intelligent, informative, and structured. We went ahead with complete eco-friendly packaging as per the brand belief, all the ingredients used in any of their products are cruelty-free, maternity friendly, Vegan, Dermat tested, and Without Nasty Chemicals.

To make the unboxing more fun, we added a fun tagline that related to every product, an abstract illustration to convey our brand narrative, and a few lines on the sides of the box as a reminder for our consumers. We wanted the website to be more than just its product, so we made it more brand-specific, bold, and informative. We made sure the design and flow were in synergy with the visual language created above with easy navigation and consumer journey.