AlPro “Almonds of Istanbul”

About The Project 
Wrapping-Unwrapping ISTANBUL is a university project about branding the city of Istanbul through packaging. We had to choose a product that best defines the city, Türkiye ranks fifth of the world’s biggest almond producers, so i choose Al Pro Almond milk to work with.

The Concept  – Longevity

“Istanbul was the capital of the world. There is no rival in the world in terms of geographic location.” – Joseph Helle “If the Earth were a single state, Istanbul would be its capital” – Napoleon Bonaparte Istanbul has a long history that spans the rise and fall of the world’s most famous empires. It has never lost its status in the world, I was trying to show that through the method of engraving its most famous architecture in the almond, as Istanbul is engraved in our minds. also linking the past and the present of Istanbul. Almonds also have it’s a long history as almond trees are the oldest domesticated trees that date back to 3000 to 2000 BC.