The conceptualization of the brand name was part of the project. With this we sought to present a proudly Mexican identity through a relaxed and fun tone. The name is a combination of words: good, from the English that we all know, and moots from the Mayan meaning root or origin. In one sentence it would be read as “good roots or good origins”. We literally refer to the roots where peanuts grow and the pre-Hispanic origin of peanuts as a superfood and how we brign those concepts to a contemporary market.
The graphic identity is based on bright colors full of energy combined with a gold tone pattern inspired by the same shell that protects peanuts.
The design concept was to transfer the idea of this same natural wrapper from the shell to the packaging, creating a label that wraps the product with a playful touch and an unperfect feel.
The main colors of the label are according to the flavors while the tamper Proof Seal Sticker is an earthy tone that contrasts with more natural colors.
The label is made of paper with very little glue, so that when you peel it off, you can reuse the container with any other product without a difficult-to-remove glue paste. The discretion of the pattern does not interrupt the information that can be perfectly read on the colored paper, which was important to show all the information related to the ingredients and the company.
The typography is a simple and discreet sans serif while the auxiliary graphics have gestures that remind us of Mayan inscriptions.
Good Moots has resulted in a design system that is ready to grow in flavors, formats and sizes. We can’t wait to see what’s next for future stages.