NTRL ORGANIC Juices & Smoothies

Bold Brands

D. Poškos g. 6, Kaunas 44293, Lithuania

Mana Juice is our long-time “partner in crime”, and this time we approached the packaging design task with a little bit of funk. One of their natural juices and smoothies brands NTRL needed some love and attention on the retail shelves. And here are the results.

The idea behind this design is to attract customers with fresh and unexpected looks. Our inspiration was magazine cutouts which 90’s kids remember as a sort of entertainment. This idea developed and landed not only on the packaging design but also lived through the whole communication media. Products stand out on the retail shelves and grab attention communicating the freshness of the fruits and giving summery vibes.

Playful illustrations and fruit cutouts transpires the vitality and natural origin of the product. The end result, we believe, wakes up an inner child who is eager to open just one more bottle of juice.


Bold Brands

D. Poškos g. 6, Kaunas 44293, Lithuania
Creative Direction & Design: Motiejus Gaigalas
Graphic Design: Sandra Ramoškaitė
Photography: Lukas Misiūnas
Sulčių Fabrikas