Gutsulyak.Studio

New York, NY, USA

Kyiv Factory of Sparkling Wines Stolychny (KFSW) has been known for its affordable and well-liked products for over 60 years. As a result, they became an integral part of corporate and family celebrations for decades. The series Our Kyiv is the highlight of the KFSW’s portfolio.

Named after the capital of Ukraine, it aims to be one of the city’s enduring symbols. The series includes six sparkling wines to indulge any taste: brut to sweet, red to muscat. The challenge for the redesign was guiding old-fashioned customers to novel visual environments and communicating enhanced wine quality achieved with manufacturing innovations. From the design perspective, we saw the importance of emphasising the brand name and focusing on Cyrillic typography without Latin influence.