Seventh Pathy Holistic Wellness

ABOUT

Seventh Pathy is a proprietary range of herbal tinctures, gummies, and chewies created to restore balance in mind, body, and spirit through nature’s healing energy. Founded by Paul Dang, who carries over 60 years of herbal wisdom, the brand was preparing to expand into the U.S. market.

After repositioning with strategist Justin Ancheta, it became clear that a full rebrand and packaging overhaul was needed to align with the mission: take ancient traditions into the modern age with clarity, confidence, and global appeal.

SOLUTION

The new brand visual identity was built around the idea of Herbal Energy Optimised. The brand logo combines three core elements: a leaf for nature, a droplet for its extracted elixir, and the sun for life force together forming the number seven.

A refined serif typeface, inspired by the golden age of natural remedy labels, was customised to give the brand both authority and warmth. For the redesigned packaging, the logo became the foundation: plant illustrations and vibrant hues drawn directly from nature’s palette were paired with crisp white space to evoke purity, synergy, and differentiation across product lines.

Each design connected seamlessly back to the logomark, ensuring consistency even on smaller labels where the full logo could not fit.

RESULT

The rebrand unified Paul’s philosophy with a visual system that communicates credibility, compassion and modern vitality. Seventh Pathy’s new look is assertive yet approachable, standing apart from the earthy-rustic cliché often found in the wellness aisle.