Hi estudio

From the union of essential elements like earth, agave, and fire emerges the concept of NUDO, a representation that evokes a strong, resilient, and deeply artisanal connection. This name not only reflects the tangible components that make up mezcal but also the stories, traditions, and people intertwined to bring this unique spirit to life.

Inspired by this connection, we designed a bottle that transcends functionality to become a meaningful object. Its minimalist and contemporary design communicates sophistication while incorporating an iconic detail that materializes the concept of a knot. This distinctive element highlights the intent to fuse modernity with tradition, paying homage to both the cultural richness of mezcal and today’s aesthetic sensibilities.

The hand-crafted knot detail is a symbol of authenticity that reinforces the artisanal and personal character of the product. This element connects the consumer’s experience to mezcal’s roots, creating a tangible bond with the artisanal process and the dedication of those who work the land.

More than an aesthetic feature, the knot serves as a narrative element that completes the bottle, symbolizing the union of stories, traditions, and passions. It’s a visual reminder that every bottle of NUDO MEZCAL carries not only the fruit of the agave but also the spirit of those who cultivate and distill it.