Muta Wine

We see Mexican wine as a paradigm, setting ourselves apart from traditional and conventional proposals. We aim to offer a fresh and contemporary vision, influenced by pop art and the evolution of nature.

Curator’s Insight
The Muta Wine packaging is a bold and unconventional design that redefines the traditional wine bottle aesthetic. Inspired by pop art and the transformative power of nature, the design embraces a futuristic and avant-garde look. The purple plastic wrap, which appears almost like a transparent vest around the bottle, contrasts sharply with the dark, textured glass, evoking a sense of experimentation and rebellion. The minimalistic typography and bold logo further amplify the brand’s contemporary identity, positioning Muta as a disruptor in the Mexican wine scene. This design challenges norms, creating an immediate visual impact that reflects the brand’s philosophy of innovation and the breaking of paradigms in wine culture.