Observing Bamboo With Tea All Things Compete For Green
Tea, bamboo, hidden, gentlemen and pleasant people
Baojing, a treasure land. Located in the southwest region, it is rich in biodiversity and is the birthplace and heartland of Baojing Golden Tea. In 2023, Pica will complete the strategic upgrade of Baojing Golden Tea brand, help Baojing expand the market, and provide tea travel experiences inspired by Miao art, culture, philosophy, and scenery for tea lovers around the world.
The bamboo cup is as fresh and elegant as green bamboo. It is a cultural artwork we created specifically for Baojing Golden Tea.
The Pica team said, “The transformation and innovation of Baojing Golden Tea is one of Pica’s most important customers in the past two years.” Tea is a carrier that connects beauty and emotion, and an expression of culture. “At the special moment when Chinese culture and tourism are integrated, the series upgrade of Baojing Golden Tea symbolizes the innovative development of the tea tourism market in Hunan Province.” Shu Wei’s words show how much he values this.
茶清竹 隐 君子怡人
保靖,一块宝地。位于西南地区,生物多样性丰富,是保靖黄金茶的发源地和心脏地带。2023年,Pica完成保靖黄金茶品牌战略升级,助力保靖拓展市场,为全球茶友提供苗族艺术、文化、哲学、风景等灵感的茶旅体验。
竹生杯如翠竹般清新淡雅,是我们专为保井金茶打造的文化艺术品。
Pica团队表示,“保井金茶的转型创新,是Pica近两年来最重要的客户之一。”茶是连接美与情感的载体,是文化的表达,“在中国文化与旅游融合的特殊时刻,保井金茶的系列升级,象征着湖南省茶旅游市场的创新发展。”舒伟的话语中,可见他对此有多么重视。