The Hero Returns, Entering a State of Invincibility

Wanlvjin is China’s most pioneering and revolutionary baijiu. It is the only classic baijiu that breaks with conventional notions of harmony. In terms of brand identity, Wanlvjin establishes its unique aesthetic by honoring the spirit of the Eastern Martial God of Wealth, Guanyu, and by aligning its graphics with international sensibilities. It adds a touch of mysterious and elegant charm to the art of Chinese culture without needing to be deliberately displayed.

Design Concept:

This is the third release in the Wanlvjin series. Unlike the robust intensity of strong-aroma baijiu, this edition is a traditional light-aroma baijiu. With an alcohol content of only 38%, its taste profile is elegant and captivating, with a remarkably clean and crisp taste that reveals exquisite nuance with every sip.

Our designer is exceptionally meticulous about decorative design, holding equally high standards when selecting for the legendary heroes. Believing that a spirit’s cultural lineage determines its ultimate expression and stature, our designer specifically chose the “Ever-Victorious General,” Zhao Yun, for this heroic return.

At any point in Chinese history, whenever the heroes of the Romance of the Three Kingdoms are discussed, the wise and handsome Zhao Yun is always mentioned. He fought in countless battles yet was never injured. In the minds of Chinese people, he is the iconic silver-white knight: wearing white robes and silver armor, astride a white horse, and wielding a gleaming silver spear. Zhao Yun stands as an enduring symbol of the ‘romantic general’ that is rare in Chinese culture.

*Romance of the Three Kingdoms is one of China’s Four Great Classical Novels. The story narrates the wars fought in China between 220 and 280 CE, a period during which many famous heroes lived.

In the famous Battle of Changban, Zhao Yun demonstrated incredible courage and loyalty by entering enemy territory alone seven times to rescue the child of his close friend and leader. This heroic act reveals Zhao Yun’s charismatic characteristics.

This magnificent story is vividly presented on the packaging. Zhao Yun, dressed in “dragon-scale” armor, appears majestic and formidable—a visual metaphor that mirrors the liquor’s crisp and pure character (a hallmark of 38% light-aroma baijiu). His iconic “Gleaming Silver Spear” and steed, “Lightning,” are created into minimalist symbolic motifs. Every nuanced detail is carefully crafted to evoke a shared memory of this ever-victorious general, resonating deeply in the hearts of Chinese audiences.

On the other side of the packaging, we incorporated a hand-painted bright red rooster. Two thousand years ago, people in China lived in deep fear of centipedes, venomous snakes, geckos, scorpions, and toads, referring to them as the “Five Poisons.” Despite people’s fears, roosters could devour these dreaded creatures. Furthermore, the rooster’s crow at dawn delivers a powerful message of “light dispelling darkness.” Thus, people saw the rooster as a divine bird—a symbol that clears away evil, representing both courage and victory.

The ever-victorious hero and the sacred guardian that wards off evil together form the core imagery for this Wanlvjin release. The design’s effective combination of silver and white preserves the authentic essence of traditional light-aroma baijiu while introducing the luxurious aesthetics of a contemporary spirit.

万缕金是中国最具先锋性和革命性的白酒，其是国内唯一打破了传统祥和气氛的老派白酒。在品牌形象上，无论是对于东方武财神-关公精神的传承，还是在图形上与国际的接轨，都让万缕金的酒品美学与众不同，无需刻意陈列，就为中式生活艺术增添一抹神秘优雅的韵味。

设计理念：

这是万缕金系列的第三款白酒，不同于浓香型白酒的厚重，这是一款传统的清香型白酒，它只有38度的酒精度数，口感优雅迷人，清冽的口感更强调每一口的细腻变化。

对装饰搭配格外考究的设计师，在传奇英雄的选择上也有自己的坚持。设计师相信酒的文化品位决定了酒的终极高度，本瓶酒上特别选择常胜将军-赵云作为英雄回归。

在中国历史的任何时期，当人们讨论起三国演义中的英雄，都会提到有智慧又英俊的赵云，他虽然参与了很多次战争，却从未受过伤。在中国人的心中，赵云身穿白袍银甲，骑白马，手持亮银枪，一身银白色，这是中国少有的“浪漫将军”形象。

(*三国演义是中国四大名著之一，故事讲述了公元220年—280年时期，在中国发生的战争，战争中出现了许多有名的英雄)

在著名的“长坂坡战役”中，赵云表现出了惊人的勇气和信用，独自在敌军中七进七出，救出他既是挚友也是领导的孩子，这可以显示出赵云富有魅力的人格。

在画面中，我们也将这段精彩绝伦的故事赋予进了包装中，身披“龙鳞纹”铠甲的赵云看起来威严、冷峻，当然这也巧妙暗示酒体爽利、纯净的特点（*38度清香型白酒特有的“清”与“净”特点），赵云那标志性的装备“亮银枪”和“照夜玉狮子”也都变成了包装上的简约符号，在每一个细微处，都能唤起人们对这位常胜将军的共同记忆，让中国人在其中找到精神共鸣。

画面的另一处，手绘的大公鸡呈现出了明亮的红色，在二千年前的中国，劳作的人们恐惧蜈蚣、毒蛇、壁虎、蝎子和蟾蜍，称呼他们为“五毒”，而神奇的是，这些人们不敢靠近的虫子，公鸡都可以吃掉；另一方面公鸡在黎明时啼叫，传递了“光明驱逐黑暗”的力量。所以公鸡被人们视作神鸟，是可以扫除邪恶的象征，它同样代表了勇气与胜利。

无往不胜的英雄和驱除邪恶的神圣守护者，这两者共同构成了本次万缕金白酒的主要形象，这款设计里巧妙交织的银色和白色，既保留了传统清香型白酒最本真的味道，又带来了时尚酒品的奢华美感。