Honoring Flavors: Sui Hua Appreciation Series | Pica

喜鹊战略

I love designing traditional festival packaging because it embodies thousands of years of Chinese culture and history, while also reflecting the deep and sincere emotions of the Chinese people. For the Mid-Autumn Festival mooncakes, my design concept is simplicity – using elegant patterns, understated shapes and pure colors. Traditional patterns such as quails, bottles and rabbits symbolize people’s hopes and good wishes for this special moment under the moonlight. I believe that traditional pastries such as mooncakes should convey real blessings, not just exquisite luxury. Maybe that’s why I prefer classic flavors over innovative ones! These pastries are carefully selected from Chengde Manchu Old Pastry Shop, a long-standing brand with rich cultural heritage. Their ancient techniques passed down from generation to generation are reflected in every handmade work of master craftsmen. We hope that you can feel the deep beauty of tradition and culture while enjoying these mooncakes.

我喜欢设计传统的节日包装,因为它体现了数千年的中国文化和历史,同时也反映了中国人深厚而真挚的情感。对于中秋节月饼,我的设计理念是简约——使用优雅的图案、低调的形状和纯净的颜色。鹌鹑、瓶子和兔子等传统图案象征着人们在月光下这个特殊时刻的希望和美好祝愿。我相信月饼等传统糕点应该传达真正的祝福,而不仅仅是精致的奢华。也许这就是为什么我更喜欢经典口味而不是创新口味的原因!这些糕点都是从承德满族老糕点店精心挑选的,这是一个历史悠久的品牌,有着丰富的文化底蕴。他们代代相传的古老技术体现在大师级工匠的每一个手工制作作品中。我们希望您在享用这些月饼的同时,也能感受到传统和文化的深厚之美。