Dezhou Braised Chicken: Reinventing a 20-Year Legacy

Customer Request

Dezhou Braised Chicken, with a profound heritage of 300 years, carries countless legendary stories, and its quality is particularly outstanding. To achieve the grand vision of becoming a leading brand in the mid-to-high-end segment of China’s poultry products, it is necessary to systematically plan for ‘Dezhou Braised Chicken’ to strengthen its intrinsic competitive advantages, enhance brand presentation, and build a unified and professional strategic system.

Pica Professional Support

Pica Strategy, with its extensive industry experience and global perspective, provides comprehensive and in-depth strategic consulting services for Dezhou Braised Chicken Co., Ltd. During the collaboration, Pica Strategy tailored solutions for “Dezhou Braised Chicken” based on the long-term goal of “producing high-end poultry products,” and provided industry insights and consulting services related to brand building for “Dezhou Braised Chicken” in areas such as “enhancing brand awareness” and “developing and communicating product benefits.”