Wanlvjin Baijiu

The special thing about the Wanlvjin series lies in that it retrieves the most touching thing of Chinese wine vessels: inheriting Chinese classical taste and aesthetics. This luxurious Baijiu Wanlvjin re – writes the classic theme of “wealth and honor”, symbolizing the eternal pursuit of exuberance. Oriental cultural details such as the God of Wealth, money bags, golden toads, and ingots unexpectedly collide to show such a delicate texture on the wine vessels.

Chinese tobacco, alcohol, sugar, and tea absolutely attach great importance to culture. The elegance of designers determines the height of brand experience. When we want to create an exclusive feeling for a bottle of wine, the means are by no means single. Designers will use dozens of ways to make consumers have a very three – dimensional imagination of this bottle of wine. All the stories to be told, whether about the founder or the inheritance process, will be presented in various ways. It doesn’t have to be the shape of the wine bottle. It can also be the color or a certain pattern, making you feel the sense of time of this bottle of wine.

The presentation of this Wanlvjin · God of Wealth Fafa Baijiu has particularly dug deep into the relevant culture to convey a feeling of joy and prosperity. This deep – digging of culture does not mean spending more money to develop the bottle shape, but making the cultural texture more delicate. These details are also to let consumers enjoy the fun of active exploration and step by step enter a more profound and huge brand cultural system from the details of the product.

万缕金系列的特别，就在于它找回了中国酒器最动人的东西：传承中国古典趣味和审美，本款奢华白酒万缕金，重新书写“钱财富贵”经典主题，象征着对旺盛的永恒追求。财神、钱袋、金蟾、元宝……这些东方文化细节，在酒器之上竟碰撞出这样的细腻质感。

中国的烟酒糖茶绝对是要重文化的，设计师的考究，决定了品牌体验的高度。当我们想要为一瓶酒塑造专属的感受时，手段绝对不是单一的，设计师会调用几十种方式，让消费者对这瓶酒产生一个非常立体的想象，所有要讲的故事：无论是创始人，还是传承工艺，都会用各种方式呈现，不一定非要是酒瓶的造型，也可以是色彩，也可以是某个图案，让你感受到这瓶酒的时间感。

这次万缕金·财神發發白酒的呈现特别深挖了相关的文化，传递一种喜悦、兴旺的感受，这种对文化的深挖并不是说花了更多的钱去开发瓶型，而是让文化质感更加细腻，这些细节也是为了让消费者享受主动探寻的乐趣，会从产品的细节里一步一步走进更深邃、庞大的品牌文化体系里。