PHYTO NECTARS

Brand creation for Phyto Nectars.

Conceived by wellness expert + author Katia Narain Phillips + formulated by phyto nutritionist Michael Isted of The Herball. These purposeful, carefully curated blends of plant + mushroom extracts support focus, rest, beauty + immunity.

Creative concept – a joyful expression of the dynamic interconnection of plants, science + taste at the centre of the brand’s DNA.

The imagery at the heart of the design is a series of plant stem cross-section micrographs. This concept of magnification + attention to detail is intended to convey the beautiful complexity of the blends, the mindful ritual of the experience + the vibrant potency of plants.

Working with a scientist who specialises in capturing micrographs, we selected those that mirrored key ingredients through their shape and form.

The organic, vibrant imagery is offset with a more formal typography style, New Atten typeface (inspired by listening to David Attenborough’s narration) was chosen to tie into the concept. Again, seeking to balance the natural + dynamic with an element of precision + control.

For the back of the pack and in supporting communications a secondary visual language was developed to showcase active ingredients with a system of symbols. Each one a stylized form of the plant arranged in repeat rotation to reference the artful blending in the powders’ creation and in the moment of preparation.

The packaging is printed with a soft touch finish on recycled board with spot UV varnish applied to the micrographs and plant symbols on the back of the pack.