TRIVEDA

Project 02 –

T R I V E D A

Brand creation + packaging design

Created by Tenna Anette Schreinert an expert in functional + integrative nutrition, this unique trio of organic fermented cashew dips are made with intention, insight + creativity. 

Bursting with live, nutrient-dense + adaptogenic ingredients to support body, mind + gut. The range takes inspiration from the ancient teachings of Ayurveda + blends this with dynamic modern flavours.

Creative concept – the triangle as a core symbol of balance between of the three Doshas of Ayurveda. This became the foundations of a vertical logotype composed of 2 triangles that in turn form the basis of each dip’s main visual iconography. Each are composed of 2 balancing elemental symbols that reflect the three Doshas of Ayurveda – Kapha [earth + water], Vata [air + ether], + Pitta [fire + water] .

This theme together with the choice of ingredients informed the colour palette for each flavour.

The triangular form continues to inform a wider set of icons to support functional + emotional messaging.

The watch strap label proportions were custom designed to form an inverted T to symbolise the brand name on the front + back sides of the jar.

Typeface – Ariana Pro

Print + materials – Uncoated Tintoretto Gesso paper labels, with spot UV varnish to symbols. Glass jars with gold finish metal lids.