“Data visualization” is the concept put forward by Zhiyuan for conventional product design. Renhe Group has acquired a number of enzyme research and production institutions through capital operation, becoming the most powerful enterprise in terms of technical reserves and patented seedlings. Due to the creation of technology Renai and a large number of technical patents, these advantages are the most valuable information for consumers, so Zhiyuan uses Renhe’s unique product code to create the main visual elements of the packaging, and the clever fusion of data and herbal illustrations conveys The essence of the thousand-year-old Chinese medicine culture has the ultimate fashion beauty.
The high-end rose enzyme is positioned as a commercial product and adopts the high-grade image of forest green. The choice of forest green not only expresses the awareness of environmental protection, health, safety and nature, but also makes the whole package surrounded by a sense of quality. With the rose born from the sun as the main element, it becomes more three-dimensional in a convex form. The bottle is also made of roasted gold roses, like a pair of eyes in the packaging, sparkling, echoing the commercial sense of the outer packaging.
“数据可视化”是致远针对常规产品设计提出的理念,仁和集团通过资本运作收购了多家酶研生产机构,成为技术储备和专利苗木方面最具实力的企业。由于创造了技术仁爱,拥有大量的技术专利,这些优势是消费者最有价值的信息,所以致远用仁和独有的产品代码,打造包装的主要视觉元素,数据与草药插图的巧妙融合,传递了千年中医药文化的精髓,具有极致的时尚之美。
高端玫瑰酵素定位为商务型产品,采用森林绿的高品位形象。森林绿的选择,不仅表达了环保、健康、安全、自然的意识,也让整个包装被一种品质感所包围。以太阳诞生的玫瑰为主要元素,以凸的形式变得更加立体。瓶身也采用烤金玫瑰制成,就像包装中的一双眼睛,闪闪发光,呼应了外包装的商业感。