ashwin joharapurkar

Mumbai, Maharashtra, India

Sometimes, you are really great-full about having a client who gives you the freedom to do what you love and love what you did. When I spoke to Swati Jain of #Rajdhani about this project of packaging designing, I didnt know Rajdhani but as I started researching and quickly i understood how big a household name this company is.

Established in 1966, with a diverse range of portfolios from aata and suji to dal and pulses to snacks and even to pasta. The brand name Rajdhani exhibits an excellent image in the country for Quality.

So the pressure was instantly on to deliver packaging that not only takes the legacy of the company forward but makes it better, modern and more approachable. So instead of redesigning everything, we re-engineered the elements so that the connection with the legacy is not lost.

And these 4 are just the beginning of the larger group we designed. I will keep updating as and when others keep on hitting the shelf.

#rajdhani #packagingdesign #packaging #packagingideas #wearables #graphicdesign #design #packagingsolutions #artdirection #typography #branding #brandingdesign #brandidentity #makhana #sabudana #besan