Maxx Wearables

The need for a holistic #brand identity is critical for business success in the #wearables category. It’s a highly competitive category with even higher levels of clutter and deeply entrenched brand exposures- with over 35 big/ small brands trying to grab eyeballs. And as we often say: #packagedesign is the brand identity on the shelf.

For us, the challenge at MAXX was to find the right balance between the excellent story of the product and an accessible broad product appeal. And that is exactly what we did. Bold typography, beautiful products, bold colours and clear USP makes this packaging stand out on the shelves.