Hanson Ma

Pasadena, CA, USA

Complete packaging rebrand of Noctua, a computer fan manufacturer in the enthusiast market. The newly redesigned brand will evolve the enthusiast market by embracing sustainability and technological innovation in packaging and communication. It will also allow users to enjoy a more intuitive building experience through functional and efficient design.

The packaging solution of cardboard stacking uses cardboard for both fitting and protection. Each layer of BC, C, and E flute sheets can be designed in a unique shape to fit complex forms while being 100% compostable.