The term “Goenchi” {go-ey-chi} is Konkani for “of/from Goa.” The label design celebrates the individuals who make the production of this liquid possible, namely the Rendeirs and the Cazcars, as well as the iconic glass carboys called ‘Garrafãos’ that were introduced to Goa by the Portuguese. To this day, Garrafãos remain a part of most Goan households and are integral to both Goa’s and Feni’s identity. The design blends together a union of hand-drawn illustrations composed with intricate embellishments and typographic details.

Feni Konnank Bhienam – Feni Fears None

Brand Conceptualisation: Yash Sawardekar, Tulika Sawardekar
Creative Direction, Graphic Design: Aniruddh Mehta/Studio Bigfat
Illustrations: Shekar Menon
Portraits: Amey Shinde

© Goenchi Feni / Studio Bigfat