Honey from the Bees

As brand designers, we seek out authentic stories, values and cultural traits to help guide the creation process. In the case of our brand, Willoughby is our founder’s last name.

Over the years, nicknames like “Willobees,” “Bee Team” and “The Bees” have become part of our language. The behaviors of bees began inspiring our culture and values. We are collaborative, steadfast communicators. We are also matriarchal, being woman-owned, and hard-working. Sustainability and caring for our environment guides our decisions. And like bees, we work in collaboration to make a perfect product. In our case, it’s design. This led to the introduction of a bee to our visual language and, in 2022, we designed our first private label honey in collaboration with local bee tenders, Messner Bee Farm.

The objective was to create a memorable and useful gift that represents our brand and our passion for experiential packaging design. The self-mailing and recyclable box is orderly and simple. When the box is opened, a bold, custom floral pattern is revealed and, nestled inside a pop of our Willoughby yellow, is a delightful hexagon-shaped jar of creamed honey. Honey from the Bees.