GRAI VIETNAM. The hidden beauty and kindness of The Jrai inspired Grai Vietnam. It is a women’s beauty of caring about family and creating thread knitted to costumes, and decoration stuff.
Exploiting materials from a perspective, packaging, and key visual of the project shows the spirit of community. Symbol letter A inspired by the communal house (Rong house) – the commonplace of an ethnic community. The height of it is the highest, which implies features of the Highlands – the high mountains.
The combination of red – black – light yellow and blue; the weavings are the project’s major color and visual identity respectively.
The interior design of the restaurant is not only luxurious but cozy. All of the ethnic patterns are shown through materials and graphic elements.