Know more | Tape Packaging

Ever since we humans have learned to exploit the natural resources for our convenience and quality of life, we have slowly pushed a myriad of species toward extinction. know more’s packaging, more than bringing awareness, reminds us to call for action to save critically endangered species.

When the tape is ripped off from the package card, it reveals the number of creatures of that species left on earth. Opening the card brings forth a picture of the creatures separated from their herd, which symbolizes the vanishing of that species from the face of the planet. The package is a graphic printed A5 card folded in half showing a group of endangered animals. Since a tape is a stationery tool used for fixing broken, the act of sticking pieces together with a tape symbolizes the human endeavor to reverse the damage caused.