Jó Közérzet Vitamin Shop

Jó Közérzet is a Hungarian Vitamin Shop brand, which can be translated as ‘Good Wellbeing’.

This is a redesign of an existing brand. Compared to the original package design I tried to create a vision that would be compelling to younger people as well. A huge emphasis was put on the design of the package. It is important to note that the packaging idea was based mostly on creativity and not practicality. The idea was created during the exploration of various packaging foldings.

The used colors’ task is to represent the more natural colors – green, and beige.

The material of package is made of recycled paper, which is also essential in today’s society and an important factor when we consider today’s youth’s likes.