MARMÉLA

Packaging design for the marmalade line.

MARMÉLA is a new brand of healthy sugar-free marmalade, a vegan eco-product. The goal of the project is to create an image of a useful and bright product.

Project objectives: to come up with a name for a new line of healthy marmalade, a form of marmalade and develop a package design. The essence of the brand is wholesome enjoyment; emotions – bright, tasty, stylish.

Concept: MTV + Memphis = stickers – a mixture of styles and patterns. The first layer of stickers is the logo and tastes, and the second layer is information. The idea of mixing styles and patterns in MTV + Memphis came from the association of a useful product with sports or active activities, such as incendiary dancing. Since the product must be bright, the bright era of MTV comes to mind with bizarre patterns, elements and shapes reminiscent of the Memphis style. Thus, a pattern was drawn from which the forms were obtained: a logo, fruit flavors and the necessary information. Stickers are superimposed on each other and form a system on each pack.

Products are presented in 10 different flavors, each packs 2 flavors plus marmalade in the form of a logo – a mix of two flavors, there is also a box in which 5 packs of one type of marmalade are for wholesale and in the checkout area.