CF Napa Brand Design

2787 Napa Valley Corporate Dr, Napa, CA 94558, USA

Shivelight came to CF Napa to revamp their package design for their premium line of shrubs. Their brand name refers to the factions of light that stream through the leaves of trees, much like how the shrub illuminates and enlivens what it’s mixed into. The new packaging needed to better represent this visual phenomenon while accentuating the brand’s position as a high-quality mixer made with natural ingredients.

CF Napa captured the shivelight by developing a tree as the main icon juxtaposed within an organic swath of gold foil, with leaves dappled in gold foil throughout. The refined wordmark was carried from their old packaging as a brand equity element and accented with gold foil to tie to the new graphic icon.

A clean, light cream label with simplified type gave the shrubs an apothecary sensibility. The flavor names were color-coordinated with each of the shrubs’ liquid colors to allow for easy differentiation between flavors.


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