Panettone with chocolate chips

What is this product about?

Packaging development of Panettone Doypack with chocolate flavors.

What is the concept behind the packaging design?

Use of yummy chocolate added to the taste of traditional Panettone to diversify the product and reach new sales targets.

Solution 

We wanted to develop a friendly image to implement the chocolate chip flavors in the Panettone.

The technique used to design the packaging

An avant-garde design was developed for each of the flavors, in that individual presentation.

What is special about your packaging design?

It is an innovative design that wants to reach the young and not-so-young consumer who dares to try new things.