What is this product about?
Packaging development of craft beer with fruit flavours.
What is the concept behind the packaging design?
Use of exotic fruits added to the taste of traditional lager beer to diversify the product and reach new sales targets.
We wanted to develop a friendly image to implement the fruit flavours to the lager beer.
The technique used to design the packaging
An avant-garde design was developed for each of the flavours, in all their individual presentations, cases and boxes.
What is special about your packaging design?
It is an innovative design that wants to reach the young and not so young consumer who dares to try new things.