Straw Boys Whiskey

Library worked with The Connacht Distillery to tell the Irish folk story of the mischievous, merry-making ‘Staw Boys’ for this unorthodox single-grain Whiskey, crafted in west Ireland.​

THE STORY OF THE STRAW BOYS: The Straw Boys are an Irish folk tradition of uninvited (but welcome) wedding guests. Disguised head to toe in bushy, hand-made costumes of woven straw, Straw Boys arrive instruments in hand, dancing and singing to join the festivities and toast the happy couple with a drink…or three. We designed this single-grain Whiskey in their honour, inspired by their energy and natural textures from the West-Ireland farming landscape.

THE SPIRIT OF THE UNORTHODOX: We developed the tagline ‘The Spirit of the Unorthodox’ to signpost the brand’s unconventional, rule-breaking take on distilling.

Our design captures and illustrates the wild, sensory movement of flailing golden straw and dancing hands, appearing from behind a hessian-like screen that wakens the familiar country scent of dry grass under a hazy harvest sun.

The bold type is finished with a sharp roof emboss creating a contemporary finish and depth of field that invite you to step into the scene. The neck uses a simple handwritten, artisan detail, with straw-like qualities and a touch of craft. Topped off with a decorative serpent seal of approval, a mark of quality that signifies The Connacht Distillery’s ethos of exploration into uncharted territories.