LASEIOGE Spray

About 

Laseioge is a premium lifestyle brand that combines functionality and beauty to create products in the home goods category. Laseioge enriches everyday products with unique beauty, offering an experience where daily life is infused with art. Eggndart has developed the brand identity design, package design, and container design to effectively express Lascioge’s brand story and philosophy.

Package Design Concept

The design concept is rooted in the brand story of “Discovering Solutions in Nature.” Nature provides us with abundant inspiration and solutions, playing a vital role in the brand narrative. The first product, the air freshener, was created based on wisdom derived from nature. Laseioge’s air freshener purifies the air through a harmonious blend of eco-friendly ingredients, including natural coral calcium, eucalyptus, and phytoncide essential oil, harnessing the power of plants to create a subtle and refreshing fragrance. Eggndart has developed a symbolic pattern design composed of colors representing each ingredient, effectively capturing the brand’s mission of revitalizing everyday life through the wisdom of nature.

Design Key Points

Furthermore, to visually emphasize the unique characteristics of the Laseioge brand, design principles such as “delicate and intricate,” “ornate and decorative,” and “luxurious” were established. These principles ensure consistency across various brand touchpoints, including package design and container design. The package design effectively communicates stories about the product’s materials, origins, and manufacturing processes through the use of patterns. The bottle design serves as an interior decoration piece, seamlessly blending into any space and adding vitality. The brand color system consists of three main brand colors and unique color palettes for each product line. This allows for visual differentiation between products while expressing the brand’s diversity.

Curator’s Insight: The package design caught my attention with its beautiful pattern composed of colors representing each ingredient. The pattern also tells a story about the product’s materials, origins, and manufacturing processes, which I found very informative and appealing.

The bottle design is also stunning, with a sleek and minimalist shape that fits into any space. The bottle serves as an interior decoration piece, adding a touch of luxury and vitality to the room.