Milaneza Rebranding

Havas Design Plus was responsible for the rebranding of Milaneza, the leading Portuguese brand in the pasta segment, with over 90 years of history. Inspired by the brand’s heritage, we’ve created a common identity line for all packaging, with variations for about 80 references divided among generalist pasta, Flavors, Ethnic, Bronze, Kids, Oven, among others. A 360-degree project that also includes a multimedia campaign, point of sale (POS), digital communication, and all brand touchpoints.

Havas Design Team
Strategy: Gabriel Batista
Creative Director: Alexandre Mendes
Design: Alexandre Mendes, André Coelho, Constança Archer
Account Management: Carla Cantante, Matilde Ribeirinho, José Maria Cerdeira
Artwork: Miguel Cardoso