Today is your day, champ! Designed packaging for the Octa bars
Ohmybrand agency designed the packaging for the new product line for the Octa company – protein bars of the same name.
About the project
The company Octa is already producing a milk-based drink containing vitamins and micronutrients that can substitute for a whole meal. Octa Protein protein bars naturally continue this concept: they are recommended once a day as a snack.
Ohmybrand was presented with a task of designing the new line of products containing bars with three distinct tastes while abiding by these crucial terms:
- Packaging appearance conceptually continues the Octa beverage design
- Bars stand out on the shelf among many similar products.
What did Ohmybrand do:
- We left the Octa logo as the most recognizable part of the brand.
- We directed the main visual focus towards the visible, colorful foodzone.
- We left the front of the packaging with only the bare minimum of information, moving the rest to the back.
- We added inspiring optimistic slogans – one for each taste.
Octa Protein bars went on sale in chain stores and marketplaces in late 2022.