Italy’s Finest Olive Oil

The idea was quite simple – showcase olive oil packaging as a minimalist piece of artwork. The label design is an imitation of oil seeping in and spreading across the canvas. Just as you would sometimes squint your eyes or walk further back at an art gallery to see the whole picture in it’s beauty the same might be needed here for some of us. This way we’re able to understand the clear and simple message on the bottle – Italy’s finest olive oil.