2c/1 Beresford Square, Auckland CBD, Auckland 1010, New Zealand

Launching onto the skincare scene with a driving purpose, Byebyebad is here to help the planet wave bye bye to bad ingredients, bad packaging and bad products with its range of natural and effective personal care products. With a vibrant and playful identity, a collaborative creation with design studio Seachange, the fledgling New Zealand brand sought a sustainable packaging suite to safeguard its products in transit while also encapsulating its distinctive aesthetic and strong brand narrative.

Working alongside Byebyebad and Seachange to give tangible form to their vision, Porter helped to produce a tactile trio of tuck-top boxes from FSC®-certified materials. Employing a combination of print techniques, including clear gloss and holographic foils, interwoven with artful debossed details, the box line-up effectively conveys the essence of Byebyebad’s spirit and makes an undeniable statement on any shelf.

Curator’s Insight

This is not your average box. Oh no! It’s an experience you can feel with your fingers. They’ve added artful debossed details, creating a sense of luxury and craftsmanship.


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