KENVA brand shower gel

KENVA is a Russian cosmetics company that presents a line of shower gels. He cares not only about people but also about the environment.

Task: To develop a design for a series of shower gel packages. TA: girls aged 25-35 who attend exhibitions and concerts. They travel, are fond of creativity (draw, bake), and actively conduct social networks. Decision: After identifying the values and character of the consumer, we determined the positioning and metaphor of the brand. We position the brand as clean and light, something that everyone should have. This is freshness and juiciness, the aroma of ripe fruits and a bouquet of flowers.

Brand character: soft, tasty, rich. Brand metaphor: delicate dessert.