Spring Egg (Bahar Egg)
The Bahar Egg project was a high-priority assignment that demanded a rapid one-day turnaround for design execution. It revolved around the creation of packaging tailored for wide-scale distribution within Hyperstar, a well-known retail chain spanning the entire nation. My approach to this project was centered on crafting a distinctive and attention-grabbing label.
To achieve this, I initiated an on-site research mission by immersing myself in a visit to a Hyperstar outlet. During this visit, I meticulously examined the diverse array of packages on display, drawing inspiration from my observations. My objective was clear: I aimed to conceive a label that would not only stand out but also leave a lasting impression on potential customers. This endeavor led to the development of a unique label characterized by an innovative color scheme and captivating design elements.